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Certified Digital Marketing Strategist
Become a certified Digital Strategist who drives measurable online growth. Master SEO, PPC (Google Ads), Social Media Marketing, and Analytics to execute high-ROI campaigns for businesses across e-commerce, tech, and corporate sectors.
Why Upskill Aura?
Your career deserves more than just theory. We provide a guaranteed pathway to high-demand tech jobs, combining world-class, project-based learning with dedicated mentorship and the most valuable asset in the job market: real-world work experience.
Professional Certifications
Industry Relevant Projects
LMS Access
Internship Experience
Distinguished Mentors
Live Training sessions
Program Launchpad
This program focuses on Performance Marketing the skills that generate measurable results. You will learn to analyze data, optimize budgets, and create compelling content, graduating with a verifiable portfolio of successful simulated campaigns, which is highly valued by modern agencies and product companies.
You will master SEO (Search Engine Optimization), PPC (Google Ads), Social Media Marketing (SMM), and Web Analytics. We focus on practical execution using industry tools like Google Analytics and various campaign management platforms.
We emphasize Performance Marketing and Conversion Rate Optimization (CRO). You’ll learn to manage advertising budgets, measure key KPIs (like ROAS/CPA), and optimize ad copy to ensure maximum return on investment for any business.
Freshers typically start in the range of ₹3.0 LPA to ₹4.5 LPA, aiming for roles like SEO Analyst or Digital Marketing Executive. Specialization in PPC or Analytics can rapidly increase earning potential to ₹7 LPA+ within a few years.
Here's Why You Need to Master Digital Marketing NOW
Digitalization has made marketing a high-ROI function. The demand for skilled marketers who can prove campaign effectiveness is massive across all Indian cities and sectors, offering stable, fast-paced careers and excellent long-term earning potential.
Curriculum
Master the entire Full-Stack journey with a curriculum built by industry experts. Every module is designed around the skills modern employers demand, ensuring you transition from beginner to job-ready developer seamlessly.
- Digital Marketing Basics: Purpose, Segmentation, 4Ps of Marketing, and the Marketing Funnel.
- Branding: Basics of Branding, Building a Brand Identity, and Storytelling in Digital Branding.
- Online Presence: Building an Online Presence, including Domain & Hosting, and WordPress Website Building.
- Keyword Research: Keyword Types & Research Tools, Competitive Analysis, and Keyword Mapping.
- SEO Fundamentals: How Search Engines work.
- Techniques: On-Page, Technical, Off-Page, Mobile & Local SEO.
- Compliance: Google Algorithm & Black Hat SEO.
- Application: Case Studies.
- Google Ads Intro: Introduction to Google Ads.
- Campaign Management: Types of Ad Campaigns, Ad Campaign Creation, and Bidding Strategies & Terminologies.
- Optimization: Optimization & Reporting.
- Application: Case Studies.
- Profile Management: Profile Creation & Optimization.
- Strategy: Hashtag Strategies and Content Calendar.
- Trends: Social Media Trends.
- Measurement: Analytics & Measurement.
- Business Use: Social media for businesses.
- Platform Marketing: Facebook & Instagram Marketing.
- Advertising: Types of Facebook Ads.
- Influence: Influencer Marketing.
- Campaigns: Campaign Measurement & Optimization.
- Content Planning: Content Planning, Blog Creation, Content Generation & Distribution.
- Tools & Case Studies: Content Marketing Tools and Case Studies.
- ORM Basics: Understanding the basics of ORM (Online Reputation Management).
- Monitoring: Building a Strong Online Presence and Tools for monitoring online mentions.
- Email Campaigns: Types of Email Marketing campaigns.
- List Building: Building an email list.
- Execution: Email Content Creation and Email marketing Tool.
- Affiliate Models: Affiliate Marketing Models and Affiliate Networks.
- Reporting: Analytics & Reporting (for Email) and Performance Tracking and Analytics (for Affiliate).
- Setup: Setting Up Analytics.
- Metrics: Key Metrics and KPIs.
- Advanced Reporting: Advanced Analytics Techniques and Custom Reports and Dashboards.
Portfolio
Build a career you’re proud of. Stop settling and start learning. Upskill Aura offers a world-class educational experience with recognized certifications and dedicated placement support.
EdTech company website design
EdTech company website design
EdTech company website design
EdTech company website design
EdTech company website design
EdTech company website design
Certify Your Success
Build a career you’re proud of. Stop settling and start learning. Upskill Aura offers a world-class educational experience with recognized certifications and dedicated placement support.
Training Completion Certificate
Internship Completion Certificate
Affordable & Student-Friendly Program Plans
Build a career you’re proud of. Stop settling and start learning. Upskill Aura offers a world-class educational experience with recognized certifications and dedicated placement support.
Foundation
Learn at your own pace- Recorded Sessions
- Real-Time Projects
- Doubt Clearing Session
- Certifications
- LMS Access
Mastery
- All Foundation Benefits
- 15+ Hours of Live Session
- Mentor Support
- LMS Access
Leadership
- All Foundation + Mastery Benefits
- 22+ Hours of Live Sessions
- Interview Assistance
- Placement Guidance
- LMS Access
Learn Directly from the Best: Our Industry-Expert Mentors
Akshit Goyal
Prinicipal Business Analyst
Sanjeev Mishra
Software Developement Engineer
Shivam Upmanyu
Techincal Architect
Subrata Patra
Design Manager
Vinit Sharma
Senior Data Scientist
Hear It From Our Alumni
Amar Upadhyay
Data Analytics
The live interactive classes and mentorship from industry experts were incredible. I didn't just learn theory; I built a portfolio of projects that employers actually noticed. Highly recommend Upskill Aura for anyone serious about their career.
Amol Gupta
Data Science
I was able to pivot my career into tech thanks to the recognized certification and structured curriculum. The course content was completely up-to-date with industry standards, which gave me the confidence to apply for senior roles.
Anirudh Sharma
Finance
The emphasis on hands-on projects and the dedicated placement support truly set Upskill Aura apart. I landed interviews quickly with their hiring partners and secured my dream job just two weeks after completing the program.
Anup Dhumne
Full Stack
From the quality of the study material to the responsive query sessions, everything was top-notch. It was a high-value investment that immediately resulted in a 35% salary hike in my current job. Thank you, Upskill Aura!
Kushal Singh
Digital Marketing
The Digital Marketing course from Upskill Aura completely changed how I handle online campaigns. The lessons were practical, mentors were supportive, and within weeks I boosted leads by 40%. One of the best learning investments I’ve made real skills, real results!
Opportunities to Work at Upskill Aura
Frequently Asked Questions (FAQs)
Build a career you’re proud of. Stop settling and start learning. Upskill Aura offers a world-class educational experience with recognized certifications and dedicated placement support.
You’ll engage with real-world projects tailored to your specialization, building a portfolio that showcases your practical skills to employers.
Yes, our courses are designed to accommodate beginners, with foundational modules that build your skills from the ground up.
UPSKILLAURA offers a blend of self-paced content and live sessions scheduled to fit around your personal and professional commitments.
Absolutely. Our ISO-recognized certificates carry global credibility, helping you advance your career or education.
Students get access to one-on-one mentorship, community forums for peer interaction, and dedicated technical support.
We provide LinkedIn profile optimization, interview coaching, and placement guidance tailored to your field and goals.
Yes. Once you complete pre-registration by paying ₹1,000, you will get access to a demo session allowing you to experience the course quality and teaching style before fully enrolling.